Making word of mouth marketing work can be a complex business. But it doesn’t have to be.
We use a simple planning process focused on 4 key principles:
- Identify the Influencers the people who start brand conversations
- Give them something to talk about ideally something really inspirational
- Make it easy for them to share coupons, postcards, e-cards etc.
- Measure. Measure. Measure. We're passionate about results and everything we do is accountable and focused on adding to our clients' profit-line rather than costs.
It’s an approach we’ve researched, tested and proven. It also requires a unique new mindset.
Because when it comes to word of mouth the consumer’s story needs to take stage-centre, not the brand or product.
Essentially we are in the business of helping consumers discover new product stories for themselves and assisting them to pass on the benefit of their experiences to their social networks.
We don’t write the script, they do.
They’ll say things an agency could never hope to write or broadcast and some things you’d rather they didn’t. But everything that is said and written is authentic, based on real-life experience, and passed on with the best interests of the recipient in mind.
Which is why word of mouth is such a powerful - some say the most powerful - medium. More credible. More trusted. More acted upon.
It takes a brave even visionary brand to discard the traditional marketing approach of 'command and control' - telling consumers what to think - in favour of the new world of 'connect and collaborate' inviting consumers to form and share their own opinions.
But case study after case study shows the rewards are worth the journey.
We’d be happy to help you along the way.